Product designer and data visualization specialist since 2017. I co-founded Kojeza, run the Nordika studio and designed dashboards for DHL, Vodafone and Scandic.
Do better every day.
Three case studies that show how I think, design and ship.
I co-founded Kojeza and designed the whole product: brand, discovery, tour pages, onboarding and booking.
A full mobile-first redesign of a Swedish jewelry brand’s store, from product pages to checkout.
Dashboards and data stories for DHL, Vodafone, Scandic and more, and the rules I learned making them.
Ljuta Herka: a hot sauce brand from a private jokeBrand, label, dictionary, launch campaign and a custom ordering site.Brand · E-commerce
Gorski Brlog: a brand for two houses in the woodsIdentity, Webflow site and a Google Ads campaign that drove direct bookings.Brand · Web · Ads
Nešo Računari: a brand built from scratch for my dadLogo, identity, copy, website and ads. 5x more clients per month.Brand · Web
Nordika: building my own design studioWhat I learned turning a high-school dream into a working business.Story
Feesless: from hackathon win to startup attemptWe won Greenback Hackathon and tried to make it real. An honest post-mortem.Product · Story9 years across product, data visualization and brand.
My own studio for product design, branding and data visualization. Co-founded Kojeza along the way.
2022 — now
Dashboards and data visualization for a customer-experience research platform used by global brands.
2019 — 2022
Campaigns, brand and web design; where I learned that design has to sell.
2017 — 2019
From research to pixels to a live site.
From research and copy to Figma files and production code. AI does the heavy lifting, I keep the taste, the decisions and the quality bar.
Research, flows and interfaces for web and mobile.
Dashboards and charts that make numbers easy to read.
Logos, identities and websites with a clear voice.
Campaigns and ads that turn attention into customers.
Alpinism1 / 6
More from the road
Patterns, colors and forms in nature show me that creativity is everywhere. Every mountain, river and city I explore changes how I see, think and design.
Five things I try to live by, at work and outside it.
Follow what inspires you
Great work comes from loving what you do.
Be kind and positive
A smile a day can build great things.
Everything starts with you
No goal is out of reach if you work for it.
Think differently
New perspectives create better solutions.
Keep it fun
Enjoy the work, creativity comes naturally.
Whether it’s a product role, a bold project, sharing a beer or exploring a new corner of the world, I’m ready. I usually reply within a day.
