- Brand
- 3D modeling
- Web
- AI photography
Saburhouse: a fez that glows
Feslija is a table lamp inspired by the fez from traditional Bosnian dress. Saburhouse, the brand behind it, is a side project. I built the whole brand myself, with partners helping along the way: the brand, the design system, 3D modeling, the website and the AI product photos, where the lamp looks the same in every shot.
- colorways, one lamp
- 5
- tall, printed layer by layer in Sarajevo
- 38 cm
- days from order to doorstep
- 7
At a glance
The challenge
Sell a physical design object online, in five colorways, with product photos people can trust.
What I did
Brand, design system, 3D modeling (partly in Blender), the web store built with AI tools, and AI product photography that keeps the lamp the same in every shot.
Outcome
A successful side project that brings in revenue, live at saburhouse.com, and a launch reel made with Higgsfield that got around 2,000 likes. For now it ships only within Bosnia and Herzegovina.
01 · The object
A fez that glows
The site opens with "Fes koji svijetli" ("a fez that glows"). Feslija takes the fez, the red felt hat from traditional Bosnian dress, and turns it into a table lamp: 38 cm tall, with an 18 cm shade.
It's built like the costume, in five parts. The fez is the shade, and the belt is the same color. The vest is the body, and the base matches it. A white band, the shirt, runs down the front of every lamp. Those rules give five colorways: a bordeaux, red or sand shade on a black body, or a bordeaux or red shade on a sand body.
02 · Making
From idea to brand
Saburhouse is a side project, and we did everything ourselves: the idea, the prototype, the fixes, production, CE certification, the brand, the website and the marketing.
I built the whole brand myself, with partners helping along the way. I did the 3D modeling, some of it in Blender, and built the brand and a design system, so the box, the website and the Instagram posts all follow the same rules.
Every lamp is printed layer by layer in our workshop in Sarajevo. The joints are cleaned by hand, the socket and cable go in, and each lamp is checked before it goes into a box with a drawing of Feslija on it.
03 · Product photos
AI photos without the AI look
For a small online shop, the photo is a promise: people buy the lamp they see. AI image tools usually change the product a little from one image to the next. The shape shifts, the pattern drifts, the colors move. That's fine for a mood board and useless for a store.
So I developed my own workflow that keeps the lamp identical in every scene and in all five colorways. On a studio backdrop, on a dresser by the window or lit up on a shelf next to the others, it's the same lamp. The whole store looks like one shoot.
04 · Launch
A reel that traveled
We made the launch reel with Higgsfield, an AI video tool, and ran launch campaigns on Instagram. The reel reached far beyond our followers: around 2,000 likes and dozens of comments, from people asking us to ship to the EU to buyers writing that the lamp is even nicer in person.
05 · Store
A store built for the local buyer
I built the store with AI tools and designed it around how people in Bosnia and Herzegovina actually buy online:
- Delivery included in the price
- Cash on delivery
- 15-day returns
- A gift option: the box with the Feslija drawing and a free card with your message
- 10 KM off each lamp when you buy two or more
The whole site is in Bosnian. For now it ships only within Bosnia and Herzegovina.
06 · Takeaways
One object, a whole brand
What I took from it
- 01A physical product is unforgiving.
Every decision, from print layers to the box, ends up in someone's hands.
- 02AI photos only work if they're true to the object.
Consistency was the whole problem, not prettiness. People buy the lamp they see.
- 03Trust beats features.
For a local buyer, cash on delivery and included delivery matter more than any animation.
More work
All work →
Want to work together?
Whether it’s a product role, a bold project, sharing a beer or exploring a new corner of the world, I’m ready. I usually reply within a day.
