Nešo Računari: a brand built from scratch for my dad

01 · Challenge

Trusted offline, invisible online

Before this project, Nešo Računari had no branding or online presence. My father relied solely on word of mouth, which limited his reach and made it hard for new customers to find or contact him. The business needed a recognizable identity and a way to reach new clients online.

02 · Research

What people need from a repair shop

Competitor analysis showed that most computer repair services in Sarajevo have neither a strong visual identity nor a user-friendly website.

I then ran 10–20 informal interviews with people aged 18 to 65+ in Sarajevo about how they choose a repair shop, and turned them into four personas.

• Busy professional · 30Haris, developer

  “I just need someone trustworthy who can take care of it without me losing half a workday.” No time for shops or queues, worried about data privacy, hates vague time estimates.

• Retired · 67Nada, retired teacher

  “I just want someone polite to pick it up and bring it back working, like before.” Prefers the phone, afraid of scams, loves pickup and delivery.

• Student gamer · 19Toni, student

  “I’d pay extra if they could just come get my PC, fix it and drop it off.” Wants fast and affordable, has no car for a heavy PC.

• Business owner · 46Faruk, entrepreneur

  “I need a service that treats us like a business client.” Many devices, loyal to reliable providers, open to maintenance plans.

03 · Solution

Convenience first, then trust

With my father we used the 80/20 rule and went after the biggest pain points. Convenience: a pickup–repair–delivery service. Once a day he collects new computers and returns fixed ones, limited to Sarajevo to keep costs down. Trust: a strong identity, a clear and reliable website, and a defined brand voice.

Logo and identity

The logo merges my father’s initials with the form of a computer fan. From there I built a bold, simple identity with modern colors, made to scale from a favicon to a billboard.

04 · Website

A site that explains the service in seconds

• Hero: positions the business as the first mobile computer repair in Sarajevo, with a prominent phone number
• How it works: a three-step pickup, repair, delivery flow
• Products and printers: equipment for sale, printer service framed around savings, and a Viber group for deals
• About: the personal story of a father–son business
• Client logos: business clients that already use the service

05 · Voice

Borrowing from ex-Yugoslav hits

The copy borrows lyrics from two iconic ex-Yugoslav songs and adapts them for a repair shop, which gives the brand a warm, local charm.

• Đorđe Balašević“Računarte na nas!”

  From “Računajte na nas” (Count on us): računar means computer, so the line tells people they can count on our computer repair.

• Denis & Denis“Ako želiš, biću ja servis tvog kompjutera”

  From “Program tvog kompjutera”: “if you want, I’ll be the program of your computer” became “the service of your computer”.

06 · Marketing

Driving traffic from day one

• Google Ads on local search terms like “computer repair Sarajevo” and “pickup laptop repair”, leading with the pickup–repair–delivery USP
• On-page SEO: titles, meta descriptions, alt texts and headings built around service keywords
• Off-page SEO: business listings and an optimized Google Business profile

07 · Outcome

From word of mouth to five calls a day

Shortly after launch the business was averaging around five calls a day. The new identity and site built trust and positioned Nešo Računari as a reliable, professional service in the local market.

By introducing a pickup–repair–delivery model, a strong identity and a clear, conversion-driven website, the service saw an estimated 5x more monthly clients, and the structured UX improved operational efficiency by 30–40%. The project didn’t just elevate a brand, it modernized a whole service model.