Branding and Development
Branding and Development
Branding and Development
From 0 to 100 to support my dad’s business
From 0 to 100 to support my dad’s business
Services
Services
Services
Branding
Visual Identity
Webflow Development
Advertising
Branding
Visual Identity
Webflow Development
Advertising
Branding
Visual Identity
Webflow Development
Advertising
Year
Year
Year
2025
2025
2025
Overview
Overview
Overview
“Nešo Računari” (Neso Computers) is my father’s computer repair shop based in Sarajevo, Bosnia and Herzegovina. As a family project, I took on the challenge of building his brand entirely from scratch. Doing the research, designing the logo, crafting the visual identity, writing the copy, developing the website, and managing the online advertising. The goal was to create a bold and modern digital presence that reflected both his expertise and build trust at first glance.
“Nešo Računari” (Neso Computers) is my father’s computer repair shop based in Sarajevo, Bosnia and Herzegovina. As a family project, I took on the challenge of building his brand entirely from scratch. Doing the research, designing the logo, crafting the visual identity, writing the copy, developing the website, and managing the online advertising. The goal was to create a bold and modern digital presence that reflected both his expertise and build trust at first glance.
“Nešo Računari” (Neso Computers) is my father’s computer repair shop based in Sarajevo, Bosnia and Herzegovina. As a family project, I took on the challenge of building his brand entirely from scratch. Doing the research, designing the logo, crafting the visual identity, writing the copy, developing the website, and managing the online advertising. The goal was to create a bold and modern digital presence that reflected both his expertise and build trust at first glance.
Challenge
Challenge
Before this project, Nešo Računari had no branding or online presence. My father relied solely on word-of-mouth, which limited his reach and made it difficult for potential customers to find or contact him. The business needed a recognizable identity and a way to connect with new clients in the digital space.
Before this project, Nešo Računari had no branding or online presence. My father relied solely on word-of-mouth, which limited his reach and made it difficult for potential customers to find or contact him. The business needed a recognizable identity and a way to connect with new clients in the digital space.
Before this project, Nešo Računari had no branding or online presence. My father relied solely on word-of-mouth, which limited his reach and made it difficult for potential customers to find or contact him. The business needed a recognizable identity and a way to connect with new clients in the digital space.
Research
Research
We started with competitor analysis, and at first glance we concluded that most computer repair services don’t have a strong and reliable visual identity or a user-friendly website. Here is one example:
We started with competitor analysis, and at first glance we concluded that most computer repair services don’t have a strong and reliable visual identity or a user-friendly website. Here is one example:
We started with competitor analysis, and at first glance we concluded that most computer repair services don’t have a strong and reliable visual identity or a user-friendly website. Here is one example:
Then, I conducted 10-20 informal interviews, asking people aged 18-65+ located in Sarajevo about their needs when choosing a computer repair shop. From interviews, I made 4 user personas:
Then, I conducted 10-20 informal interviews, asking people aged 18-65+ located in Sarajevo about their needs when choosing a computer repair shop. From interviews, I made 4 user personas:
Then, I conducted 10-20 informal interviews, asking people aged 18-65+ located in Sarajevo about their needs when choosing a computer repair shop. From interviews, I made 4 user personas:
Persona 1: Busy Professional “Haris”
Persona 1: Busy Professional “Haris”
Age: 30
Occupation: Developer
Income: High
Key takeaways:
Doesn’t have a lot of time
Needs a laptop repaired quickly without leaving home or office,
And already pays a premium price for similar services (food orders)
Pain Points
No time to visit shops or wait in line
Worries about data privacy and device being lost
Dislikes vague time estimates (“maybe in a few days”)
Age: 30
Occupation: Developer
Income: High
Key takeaways:
Doesn’t have a lot of time
Needs a laptop repaired quickly without leaving home or office,
And already pays a premium price for similar services (food orders)
Pain Points
No time to visit shops or wait in line
Worries about data privacy and device being lost
Dislikes vague time estimates (“maybe in a few days”)
Key Quote
Key Quote
“I just need someone trustworthy who can take care of it without me losing half a workday.”
“I just need someone trustworthy who can take care of it without me losing half a workday.”
Persona 2: Retired User “Nada”
Persona 2: Retired User “Nada”
Age: 67
Occupation: Retired teacher
Income: Low-Middle
Key takeaways:
Low technical proficiency
Prefers communication over the phone
Wants simple, trustworthy repair
Likes the concept of pickup–repair–delivery
Pain Points
Afraid of scams
Doesn’t understand technical explanations
Age: 67
Occupation: Retired teacher
Income: Low-Middle
Key takeaways:
Low technical proficiency
Prefers communication over the phone
Wants simple, trustworthy repair
Likes the concept of pickup–repair–delivery
Pain Points
Afraid of scams
Doesn’t understand technical explanations
Key Quote
Key Quote
“I just want someone polite to pick it up and bring it back working, like before.”
“I just want someone polite to pick it up and bring it back working, like before.”
Persona 3: Student Gamer “Toni”
Persona 3: Student Gamer “Toni”
Age: 19
Occupation: University student
Income: Low
Key takeaways:
Wants fast and affordable repair
Likes the pickup–repair–delivery concept
Pain Points
No car to carry a heavy PC
Age: 19
Occupation: University student
Income: Low
Key takeaways:
Wants fast and affordable repair
Likes the pickup–repair–delivery concept
Pain Points
No car to carry a heavy PC
Key Quote
Key Quote
“I’d pay extra if they could just come get my PC, fix it, and drop it off”
“I’d pay extra if they could just come get my PC, fix it, and drop it off”
Persona 4: Business Owner "Faruk"
Persona 4: Business Owner "Faruk"
Age: 46
Occupation: Entrepreneur
Income: High
Key takeaways:
Needs reliable and fast repair services for multiple devices
Loyal to reliable service providers
Open to subscription or retainer-based maintenance plans
Pain Points
Inconsistent service from freelance technicians
Age: 46
Occupation: Entrepreneur
Income: High
Key takeaways:
Needs reliable and fast repair services for multiple devices
Loyal to reliable service providers
Open to subscription or retainer-based maintenance plans
Pain Points
Inconsistent service from freelance technicians
Key Quote
Key Quote
“I need a service that treats us like a business client”
“I need a service that treats us like a business client”
Solution
Solution
After analyzing the survey, and consultations with my father, we decided to use the 80/20 rule and tackle their main pain points:
1. Convenience first
by creating a computer repair service that would offer pickup–repair–delivery concept. Once a day, my father would pick up all new computers and deliver fixed ones. The service is limited to the city of Sarajevo to limit potential costs.
2. Trust & Reliability
by creating a strong visual identity, an easy-to-navigate, reliable website, copywriting and defining our brand voice.
After analyzing the survey, and consultations with my father, we decided to use the 80/20 rule and tackle their main pain points:
1. Convenience first
by creating a computer repair service that would offer pickup–repair–delivery concept. Once a day, my father would pick up all new computers and deliver fixed ones. The service is limited to the city of Sarajevo to limit potential costs.
2. Trust & Reliability
by creating a strong visual identity, an easy-to-navigate, reliable website, copywriting and defining our brand voice.
I started with designing a minimal and modern logo based on my father’s initials, merging them with the form of a computer fan.
I started with designing a minimal and modern logo based on my father’s initials, merging them with the form of a computer fan.
From there, I built a consistent, bold, and simple visual identity with modern colors.
From there, I built a consistent, bold, and simple visual identity with modern colors.
I made sure that everything is scalable.
I made sure that everything is scalable.
The next step was creating a website with clear structure:
Hero Section
Clear headline positioning the business as the first mobile computer repair service in Sarajevo
Prominent phone number and simple navigation
Strong initial communication of the value proposition
How It Works (3-Step Process)
Simple visual flow: pickup-repair-delivery
Helps users understand the service quickly
Products & Services (Laptops, PCs, Printers)
Showcases available equipment for sale
Encourages users to join a Viber group for exclusive deals
Printer Services
Dedicated section for printer sales and maintenance
Framed around cost-saving benefits
About Section
Personal story of a father–son business
Adds authenticity and trust
Client Logos
Showcase of business clients using the service
Establishes credibility
Contact/Footer
Essential contact information and basic footer
The next step was creating a website with clear structure:
Hero Section
Clear headline positioning the business as the first mobile computer repair service in Sarajevo
Prominent phone number and simple navigation
Strong initial communication of the value proposition
How It Works (3-Step Process)
Simple visual flow: pickup-repair-delivery
Helps users understand the service quickly
Products & Services (Laptops, PCs, Printers)
Showcases available equipment for sale
Encourages users to join a Viber group for exclusive deals
Printer Services
Dedicated section for printer sales and maintenance
Framed around cost-saving benefits
About Section
Personal story of a father–son business
Adds authenticity and trust
Client Logos
Showcase of business clients using the service
Establishes credibility
Contact/Footer
Essential contact information and basic footer
Also, I used lyrics from two popular ex-Yugoslav songs and adapted them for a computer repair service. The idea was to use iconic lyrics to create a unique and charming identity for the repair service.
Računarte na nas!
From the song “Računajte na nas” (Count on Us) by Đorđe Balašević, I created a wordplay “Računarte na nas”, blending the word računar (computer) with the original title to tell people they can count on our computer repair service
Ako želiš, biću ja, servis tvog kompjutera
From “Program tvog kompjutera” (The Program of Your Computer) by Denis & Denis, I rephrased the lyric “Ako želiš, biću ja program tvog kompjutera” (“If you want, I’ll be the program of your computer”) into “Ako želiš, biću ja servis tvog kompjutera” (“If you want, I’ll be the service of your computer”)
Also, I used lyrics from two popular ex-Yugoslav songs and adapted them for a computer repair service. The idea was to use iconic lyrics to create a unique and charming identity for the repair service.
Računarte na nas!
From the song “Računajte na nas” (Count on Us) by Đorđe Balašević, I created a wordplay “Računarte na nas”, blending the word računar (computer) with the original title to tell people they can count on our computer repair service
Ako želiš, biću ja, servis tvog kompjutera
From “Program tvog kompjutera” (The Program of Your Computer) by Denis & Denis, I rephrased the lyric “Ako želiš, biću ja program tvog kompjutera” (“If you want, I’ll be the program of your computer”) into “Ako želiš, biću ja servis tvog kompjutera” (“If you want, I’ll be the service of your computer”)
After establishing the brand, visual identity, and website, the final step was to actively drive traffic and visibility using
Google Ads campaign
Targeted local search keywords (e.g., “computer repair Sarajevo,” “pickup laptop repair”).
Highlighted USP: pickup–repair–delivery + trustworthy service.
SEO Optimization
On-page SEO: title tags, meta descriptions, alt texts, headings reflecting service keywords.
Off-page SEO: business listings, Google My Business optimization.
After establishing the brand, visual identity, and website, the final step was to actively drive traffic and visibility using
Google Ads campaign
Targeted local search keywords (e.g., “computer repair Sarajevo,” “pickup laptop repair”).
Highlighted USP: pickup–repair–delivery + trustworthy service.
SEO Optimization
On-page SEO: title tags, meta descriptions, alt texts, headings reflecting service keywords.
Off-page SEO: business listings, Google My Business optimization.
Impact
Impact
Shortly after launch, the business experienced a noticeable increase in inquiries, now averaging around five calls per day for computer repair services. The new identity and web presence built trust, improved credibility, and positioned Nešo Računari as a reliable and professional service in the local market.
Shortly after launch, the business experienced a noticeable increase in inquiries, now averaging around five calls per day for computer repair services. The new identity and web presence built trust, improved credibility, and positioned Nešo Računari as a reliable and professional service in the local market.
Conclusion
Conclusion
The redesign of Nešo Računari transformed a purely offline, word-of-mouth repair service into a modern, trustworthy, and digitally accessible brand. Through user research and the 80/20 approach, I focused on solving the core pain points: lack of convenience, unclear communication, and low trust.
By introducing a pickup–repair–delivery model, crafting a strong visual identity, and designing a clear, conversion-driven website, the business gained significantly higher visibility and customer trust.
As a result, the service saw an estimated 5x more monthly clients. The structured UX reduced friction, improved credibility, and increased operational efficiency by 30–40%.
Ultimately, the project not only elevated the brand but also modernized an entire service model, making computer repair accessible, fast, and user-centered for the people of Sarajevo.
The redesign of Nešo Računari transformed a purely offline, word-of-mouth repair service into a modern, trustworthy, and digitally accessible brand. Through user research and the 80/20 approach, I focused on solving the core pain points: lack of convenience, unclear communication, and low trust.
By introducing a pickup–repair–delivery model, crafting a strong visual identity, and designing a clear, conversion-driven website, the business gained significantly higher visibility and customer trust.
As a result, the service saw an estimated 5x more monthly clients. The structured UX reduced friction, improved credibility, and increased operational efficiency by 30–40%.
Ultimately, the project not only elevated the brand but also modernized an entire service model, making computer repair accessible, fast, and user-centered for the people of Sarajevo.
5x
5x
more clients
per month
more clients
per month
The structured UX reduced friction, improved credibility, and
The structured UX reduced friction, improved credibility, and
35%
35%
increase in operational
efficiency
increase in
efficiency
Ultimately, the project not only elevated the brand but also modernized an entire service model, making computer repair accessible, fast, and user-centered for the people of Sarajevo.
Ultimately, the project not only elevated the brand but also modernized an entire service model, making computer repair accessible, fast, and user-centered for the people of Sarajevo.
Challenge
Before this project, Nešo Računari had no branding or online presence. My father relied solely on word-of-mouth, which limited his reach and made it difficult for potential customers to find or contact him. The business needed a recognizable identity and a way to connect with new clients in the digital space.
Research
We started with competitor analysis, and at first glance we concluded that most computer repair services don’t have a strong and reliable visual identity or a user-friendly website. Here is one example:
Then, I conducted 10-20 informal interviews, asking people aged 18-65+ located in Sarajevo about their needs when choosing a computer repair shop. From interviews, I made 4 user personas:
Persona 1: Busy Professional “Haris”
Age: 30
Occupation: Developer
Income: High
Key takeaways:
Doesn’t have a lot of time
Needs a laptop repaired quickly without leaving home or office,
And already pays a premium price for similar services (food orders)
Pain Points
No time to visit shops or wait in line
Worries about data privacy and device being lost
Dislikes vague time estimates (“maybe in a few days”)
Key Quote
“I just need someone trustworthy who can take care of it without me losing half a workday.”
Persona 2: Retired User “Nada”
Age: 67
Occupation: Retired teacher
Income: Low-Middle
Key takeaways:
Low technical proficiency
Prefers communication over the phone
Wants simple, trustworthy repair
Likes the concept of pickup–repair–delivery
Pain Points
Afraid of scams
Doesn’t understand technical explanations
Key Quote
“I just want someone polite to pick it up and bring it back working, like before.”
Persona 3: Student Gamer “Toni”
Age: 19
Occupation: University student
Income: Low
Key takeaways:
Wants fast and affordable repair
Likes the pickup–repair–delivery concept
Pain Points
No car to carry a heavy PC
Key Quote
“I’d pay extra if they could just come get my PC, fix it, and drop it off”
Persona 4: Business Owner "Faruk"
Age: 46
Occupation: Entrepreneur
Income: High
Key takeaways:
Needs reliable and fast repair services for multiple devices
Loyal to reliable service providers
Open to subscription or retainer-based maintenance plans
Pain Points
Inconsistent service from freelance technicians
Key Quote
“I need a service that treats us like a business client”
Solution
After analyzing the survey, and consultations with my father, we decided to use the 80/20 rule and tackle their main pain points:
1. Convenience first
by creating a computer repair service that would offer pickup–repair–delivery concept. Once a day, my father would pick up all new computers and deliver fixed ones. The service is limited to the city of Sarajevo to limit potential costs.
2. Trust & Reliability
by creating a strong visual identity, an easy-to-navigate, reliable website, copywriting and defining our brand voice.
I started with designing a minimal and modern logo based on my father’s initials, merging them with the form of a computer fan.
From there, I built a consistent, bold, and simple visual identity with modern colors.
I made sure that everything is scalable.
The next step was creating a website with clear structure:
Hero Section
Clear headline positioning the business as the first mobile computer repair service in Sarajevo
Prominent phone number and simple navigation
Strong initial communication of the value proposition
How It Works (3-Step Process)
Simple visual flow: pickup-repair-delivery
Helps users understand the service quickly
Products & Services (Laptops, PCs, Printers)
Showcases available equipment for sale
Encourages users to join a Viber group for exclusive deals
Printer Services
Dedicated section for printer sales and maintenance
Framed around cost-saving benefits
About Section
Personal story of a father–son business
Adds authenticity and trust
Client Logos
Showcase of business clients using the service
Establishes credibility
Contact/Footer
Essential contact information and basic footer
Also, I used lyrics from two popular ex-Yugoslav songs and adapted them for a computer repair service. The idea was to use iconic lyrics to create a unique and charming identity for the repair service.
Računarte na nas!
From the song “Računajte na nas” (Count on Us) by Đorđe Balašević, I created a wordplay “Računarte na nas”, blending the word računar (computer) with the original title to tell people they can count on our computer repair service
Ako želiš, biću ja, servis tvog kompjutera
From “Program tvog kompjutera” (The Program of Your Computer) by Denis & Denis, I rephrased the lyric “Ako želiš, biću ja program tvog kompjutera” (“If you want, I’ll be the program of your computer”) into “Ako želiš, biću ja servis tvog kompjutera” (“If you want, I’ll be the service of your computer”)
After establishing the brand, visual identity, and website, the final step was to actively drive traffic and visibility using
Google Ads campaign
Targeted local search keywords (e.g., “computer repair Sarajevo,” “pickup laptop repair”).
Highlighted USP: pickup–repair–delivery + trustworthy service.
SEO Optimization
On-page SEO: title tags, meta descriptions, alt texts, headings reflecting service keywords.
Off-page SEO: business listings, Google My Business optimization.
Impact
Shortly after launch, the business experienced a noticeable increase in inquiries, now averaging around five calls per day for computer repair services. The new identity and web presence built trust, improved credibility, and positioned Nešo Računari as a reliable and professional service in the local market.
Conclusion
The redesign of Nešo Računari transformed a purely offline, word-of-mouth repair service into a modern, trustworthy, and digitally accessible brand. Through user research and the 80/20 approach, I focused on solving the core pain points: lack of convenience, unclear communication, and low trust.
By introducing a pickup–repair–delivery model, crafting a strong visual identity, and designing a clear, conversion-driven website, the business gained significantly higher visibility and customer trust.
As a result, the service saw an estimated 5x more monthly clients. The structured UX reduced friction, improved credibility, and increased operational efficiency by 30–40%.
Ultimately, the project not only elevated the brand but also modernized an entire service model, making computer repair accessible, fast, and user-centered for the people of Sarajevo.
5x
more clients
per month
The structured UX reduced friction, improved credibility, and
35%
increase in operational
efficiency
Ultimately, the project not only elevated the brand but also modernized an entire service model, making computer repair accessible, fast, and user-centered for the people of Sarajevo.
Other projects
Other projects
Almost a startup - Feesless Web App
Almost a startup - Feesless Web App
After winning the Greenback Hackathon, we tried turning our idea into a real product. It didn’t succeed, but here is the full story
After winning the Greenback Hackathon, we tried turning our idea into a real product. It didn’t succeed, but here is the full story
Probably the hardest thing I did
Probably the hardest thing I did
Since high school I dreamed of running my own business, but I never expected how challenging working for yourself would be.
Since high school I dreamed of running my own business, but I never expected how challenging working for yourself would be.
Designing data for some big names
Designing data for some big names
Through Nordika and past work in UX and data visualization, I built dashboards for global brands like DHL, Vodafone, Scandic, and more.
Through Nordika and past work in UX and data visualization, I built dashboards for global brands like DHL, Vodafone, Scandic…
Through Nordika and past work in UX and data visualization, I built dashboards for global brands like DHL, Vodafone, Scandic, and more.
Want to collaborate?
Want to collaborate?
Whether it’s designing something bold, sharing a beer, or exploring a new corner of the world, I’m ready. Drop me a message at info@dejanzonjic.com, and let’s create something amazing!
Whether it’s designing something bold, sharing a beer, or exploring a new corner of the world, I’m ready. Drop me a message at info@dejanzonjic.com, and let’s create something amazing!
Do better
every day
Do better
every day
Do better
every day
Do better
every day